Smokes CEO Challenge @ the World Poutine Eating Championship (2)

Add to an Existing Event

If your company already has an event in place, adding a charitable component can provide many benefits. It can fulfill your corporate social responsibility mandate, and create a positive impression on event participants, customers, and business partners, all while supporting a great cause.


Here’s what one company did:


The Smoke’s Poutinerie World Poutine Eating Championship debuted in Toronto in 2009. The Friends of We Care CEO Challenge was added in 2016 and brought together executives for a 2-minute poutine eating showdown. In that first year, the event raised $50,000 for We Care kids! The challenge has exploded since then and raised more than $400,000 to send kids with disabilities to fully accessible summer camps!

Contact us at to find out how to get started.


The charity of choice of the Foodservice and Hospitality industry helping send kids with disABILITIES to accessible summer camps.




453 Signet Drive, North York, ON M9L 1V5




Phone: 905.841.1223


Charitable Registration # 86205 7569 RR0001

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